![]() The game is now played by 100 million people worldwide, has become a multibillion-dollar business, and is a cultural phenomenon.ĭespite the long and profitable association, the two sides are in a bitter dispute over the value of the FIFA name. ![]() The connection was formed 30 years ago, when California-based Electronic Arts licensed the name of Zurich-headquartered FIFA. ![]() For millions of football fans, “FIFA” refers not to the sport’s international governing body, but to their favorite video game.
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